Eat for Beauty is an ad campaign for Victoria’s Secret that counters the popular assumption that beauty means severe thinness and endorses a healthy diet as a means for achieving a beauty beyond fashion trends.

Looking fantastic and beautiful is not just about style and fashion. True beauty comes from within and needs the nourishment of natural foods to be balanced and authentic. The daily intake of whole grain cereals will help achieve this organic beauty. Eat for Beauty promotes Victoria’s Secret as a brand that breaks with the clothing industry’s depiction of artificial attractiveness and encourages young women to find a healthy and holistic approach to beauty by achieving good looks through a balanced lifestyle.

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